# Democap > Democap turns one recording of your product into a personalized demo for every lead. Their name, logo, and numbers appear on screen. Each lead gets a private link. You see who watched, and how far. Democap is not a screen recorder and not a video file. A Chrome extension records the web interface itself (clicks, scrolls, typing) and replays it live in the browser. Text stays text, so you can edit anything on screen after you record, and one master recording can become many personalized demos. How it works: 1. Record a walkthrough of your web app with the Chrome extension. 2. Edit: trim, split, speed up, zoom, freeze, or ask the AI assistant in plain English. 3. Mark on-screen details as slots (name, logo, numbers) and fill them per lead. 4. Narrate with webcam and voice, or generate an AI voice-over in your voice, in multiple languages. 5. Share a private, unguessable link. Viewers need no login. Links stay out of search engines unless you opt in. 6. Track who watched, how long, and where they dropped off, per lead. 7. Export an MP4 when you need a plain video file. What it cannot capture: desktop apps, video calls, in-page video, nested iframes, or anything outside the Chrome tab you start on. It is not a meeting tool and not a click-through screenshot tour (Navattic, Storylane, Walnut). Pricing: free for 7 days (1 master recording, 10 clones, 5 minutes, 1 seat). Pro is $39/month billed annually ($49 monthly): 10 masters, 200 clones, 10 minutes, 3 seats. Scale is $199/month billed annually: 50 masters, 10 seats. Enterprise is custom. Contact hello@democap.ai. ## Guides - [Personalize demos with slots](https://democap.ai/kb/personalize-demos-with-slots): Slots are the on-screen details — names, logos, numbers — that change per lead. Mark them once on a master recording, then generate a personalized demo for every prospect without re-recording. - [Record your first demo](https://democap.ai/kb/record-your-first-demo): From installing the Chrome extension to sharing your first personalized link — a step-by-step guide to recording a demo with Democap. - [Understanding demo analytics](https://democap.ai/kb/understanding-demo-analytics): Every Democap share link reports who watched, how long, and where they dropped off. Here's what each metric means and how to turn watch data into pipeline signal. - [What is Democap? (And why it's not a video)](https://democap.ai/kb/what-is-democap): Democap turns one recording of your product into a personalized demo for every lead. It works because Democap records the interface itself — not pixels. Here's how the whole thing fits together. ## Comparisons - [Democap vs interactive demo tools (Navattic, Storylane, Walnut)](https://democap.ai/kb/democap-vs-interactive-demo-tools): Interactive demo platforms turn screenshots into click-through tours. Democap replays your real product with motion, narration, and per-lead personalization. Here is how the two approaches differ. - [Democap vs Loom: why your demo shouldn't be a video](https://democap.ai/kb/democap-vs-loom): Loom made async video messages effortless. But a video demo is frozen the moment you stop recording. Democap records the interface itself, so one recording becomes a personalized demo for every lead. - [Democap vs Trupeer: live product replay vs polished AI video](https://democap.ai/kb/democap-vs-trupeer): Trupeer turns screen recordings into polished AI videos and documentation. Democap keeps the demo as your real interface — personalized per lead, with per-viewer analytics. Different jobs, different tools. - [Democap vs Zoom: personalized demos without the calendar](https://democap.ai/kb/democap-vs-zoom): Zoom is built for live conversations. Democap is built for the demo itself — recorded once, personalized per lead, and watchable without a meeting. Here is when to use each. ## Optional - [Home](https://democap.ai): Product overview, how it works, and pricing. - [Knowledge base](https://democap.ai/kb): Guides and comparisons. - [Start free](https://democap.ai/register): Create an account. 7-day free trial, no credit card. - [Privacy](https://democap.ai/privacy): Privacy policy. - [Terms](https://democap.ai/terms): Terms of use. - [Democap Recorder](https://chromewebstore.google.com/detail/democap-recorder/hakmhkgjbaibbdmdlnaopghploajfclj): Chrome extension used to record.